Brief: Fox wanted to go big in their return to San Diego Comic-Con to highlight their all-new Sunday night block, “Animation Domination.”

Solution: “Fox Fan Fair,” a 24,000-square-foot carnival-themed Fox superfan playground, featuring popular carnival games, food and rides, all with a Fox Anidom twist.

Consumer Experience: Fans lined up in droves to ride our massive 70 ft. tall branded ferris wheel – the must-see attraction of Comicon with spectacular views overlooking the convention center and San Diego skyline.

Other delightful touch points included water gun games, Sunday Slam basketball shootout, bucketball, oversize Jenga, and shareable AR experiences including exclusive Snapchat filters. Fans could also snag limited-edition items like buttons and posters, and cool down with free ice cream.

Press highlights: Adweek top 10 Comicon activations, Bizbash, Deadline, Event Marketer

Agency Partner: Creative Riff