Awards: Gold Clio Brand Identity (Cannabis)
Brief: For decades, the cannabis industry has manipulated, exploited, and stolen from the Black community. After years of hard work, activist and entrepreneur Kika Keith was ready to open Gorilla Rx, LA’s first Black women-owned dispensary. As part of Decoded’s accelerator project, we partnered with Kika to create a launch campaign and lasting legacy the community could carry on.
Solution: Black Women Get Us Higher. A bold, unapologetic declaration that uplifts, supports, and drives business to Gorilla Rx. With grassroots tactics, we took to the streets of Crenshaw with our rallying cry.
We created locally made, hand-crafted goods so supporters could carry the message always. Then the week of launch we dropped a powerful mural, along with wild postings showcasing photos of Black women from the community. The QR codes on all OOH led to a site inviting participants to join the fight against cannabis injustice.
Results: Not only was the launch a success with stars like Lena White wearing our luxury varsity jacket, and Seth Rogan gassing us up, it was the first time Crenshaw has been mentioned in AdWeek. But most importantly, the rally cry and design became their permanent store uniform and an ongoing source of income.
Agency: Decoded
Brief: Caldrea needed to shake off the dust of being a relatively dormant brand and move off the shelves and into our feeds. Our shared goal – relaunch Caldrea as a digital only brand positioned as a premium soap to appeal to the high end millennial audience.
Solution: How do you sell scent online? Convince the eyes. We rebuilt the brand from the ground up starting by experimenting with packaging and letting our ad performance inform the new identity. Once we learned the motivators and purchase drivers, we set out to design an experience and set a tone for the Scent Curious. Creating a fantastical “smell-o-vision” world where each individual nose could traverse the Caldrea universe to find the scent built just for them.
Results: DTC sales up 147% YoY.
Agency: Decoded Advertising
Brief: Discover wanted a quick-turn, disruptive stunt to raise awareness of their 5% cash back on gas promotion during a time when prices were at an all-time high.
Solution: Social was blowing up with crazy lengths people were going to save, which inspired our RodeOOH, advertising the offering on real live horses around gas stations in LA.
Press: AdWeek
Agency: TBWA/Chiat/Day
Awards: Shorty Awards Winner, two categories.
Brief: We came to T-Mobile with a proactive idea. Holiday celebrations were on pause in 2020, but we wanted to ensure the magical tradition of visiting Santa still carried on.
Solution: Santa Calling. A new way to connect families across the country directly to the North Pole through live virtual visits from the comfort of home thanks to T‑Mobile’s 5G network.
Results: SantaCalling.com had over 2,000 bookings in the first few hours, which meant 4,000 smiles from kids and dozens of out-of-work Santas spreading cheer again. And we even made families’ holidays brighter with gift cards for the little one’s wish lists.
Agency: Decoded Advertising
Brief: Period Poverty isn't a "political issue," it's a public health issue with a real cost. In the US alone 16.9 million menstruators suffer from period poverty, forced to choose between period products and essential items like food. In fact, today 22 states still tax menstrual products as “luxury” items.
Solution: These states owe menstruators for their archaic laws. So we partnered with Period.org to demand #PeriodPayback, a campaign which literally requested money directly from the governors of states which still tax tampons like a luxury.
Press highlights:
Agency: TBWA/Chiat/Day
Brief: Metro, T-Mobile’s prepaid wireless brand, had their first major influencer partnership with Puerto Rican reggaeton artist Lunay, a young, talented singer and rapper. Metro invited us to pitch an authentic way to use him to create content relevant for his brand and their platform “Rule Your Day.”
Solution: Hard work and determination is part of the LatinX story. We wanted to spotlight his hard working hustler’s mentality and celebrate the “Come Up” by telling Lunay’s story through the lens of LatinX director Javiera Eyzaguirre.
Results: We won the pitch, and for the first time in the brand’s history created not just offer content, but pure brand play content as well. Best of all, the campaign garnered amazing results outperforming the regular lifestyle creative by 91%.
Awards: 2020 EX Awards winner, Multicultural.
Brief: Cultural visionary and hip-hop legend, P. Diddy, wanted to reimagine the annual music event for REVOLT, his cable network dedicated to this generation’s creators. Our job was to transform the event from a party into a breakthrough cultural experience filled with valuable education and networking for fans.
Solution: The REVOLT Summit, a new ownable property bringing the music, art, technology, and politics of hip-hop to life. A place where the world can truly feel The power of Hip Hop.
Press & Results: 5,500 attendees. Over 1.8 billion impressions from press such as Billboard, Variety, Source, and Cheddar. Over 200 Mentoring Sessions and dozens of jobs offered on the spot.
Consumer Experience: We brought Revolt Summit to LA and Atlanta, staging three-day events where over 5,000 attendees got up close and personal with 100+ hip hop artists and culture creators like Diddy, Issa Rae, Snoop Dogg, T.I., Killa Mike, Lizzo, and DJ Khaled. These artists provided unique insights through intimate panels, keynotes, Q&As, songwriting sessions, and beat-making demos on our two stages.
Attendees were given the chance to meet 1:1 with over 200 industry insiders at AT&T Office Hours. They also attended the Level Up Job Fair to pursue job opportunities with some of the top media and entertainment companies.
Throughout the space there were kickback areas for conversation and collaboration. A dozen interactive art installations showcased some of the greatest cultural artists of our time such as Uzumaki and Knowledge Bennett.
When the sun went down the events moved from education to celebration, with performances from the hottest artists in hip-hop.
And the best part? Attendees walked away with real valuable information, connections, inspiration and steps to move their dreams forward.
Agency Partner: Superfly
Brief: As co-founders of She Stacks, a women’s financial empowerment company, I wanted to launch our brand with something that would not just get national press, but launch our movement of making finance simple, sexy and social.
Solution: Stacks House dared to make financial literacy fun. Combining the colorful, playful world of pop-ups with the emotional and often intimidating topic of finance. Over 5 weeks in Downtown LA we created an 11,000 square foot experience focused on education, empowerment, community building, and play.
Press Highlights: +200 million media impressions including NBC, Forbes, HuffPost, The New Yorker, Refinery 29, Cheddar, MSN, Bustle, Broadly, Yahoo Finance, Goop, BizBash, Mitu, Betches, Uncover, and OK! just to name a few.
Social Media/Influencer: Over 130 influencers promoted, supported and joined at #StacksHouseLA, resulting in over 1.9 million social media impressions. This was all organic, through personal relationships, and no influencers were paid to participate.
The Campaign: Pre-launch we created a brand identity for Stacks House, and shot a campaign for web and social media featuring a diverse mix of strong women, activists and creators.
The Pop-Up Experience: As guests entered the LA experience, they were encouraged by ambassadors to start the financial conversation with our Stacks Cards, learn their financial fitness level at our Stacks Beacons and snap a few pics in our colorful check-in area.
Stacks Beacons continued throughout the pop-up as a tool to help guests gain financial literacy, strategies and resources related to the room’s topic.
Post check-in, guests entered the Debt Boxing Gym, an interactive space to help them release financial frustrations and learn how to tackle specific kinds of debt.
After feeling like a debt champion, they entered our Money Showers, which reinforced how financial wellness is an important part of the journey.
Our third room was the Retirement Rodeo in partnership with Charles Schwab. Guests rode a custom-fabricated mechanical piggy bank while learning how the stock market can be a wild ride, but the longer you hold on the better you fare.
Our Stacks Salon encouraged guests to own their worth. Here they relaxed under dryers while listening to lady bosses drop financial wisdom via the So Money podcast. A Stacks Magazine gave advice and inspiration on ways to earn more, and beacons provided quizzes to help you find your best side hustle.
Our Money Moves room, created with presenting partner Zelle, housed three installations illustrating the importance of being vocal about asking for money during life’s big moments and experiences.
The See Your Financial Future helped guests set and visualize their goals. It featured a money-themed infinity room and interactive walls where guests shared their financial hopes and dreams. The beacons told us how we could help support those dreams.
To ensure guests could rep the movement long after they left, we created a Stacks Shop with items created especially for Stacks House. The shop was curated by Bulletin, a for-women-by-women shop which donates a portion of all sales to women’s organizations.
The Gold Bar, created in partnership with Day Owl, gave guests a chance to relax, discuss their experience, and toast to their financial future. Here they could think about their future nest egg in our larger-than-life nest photo op, get Golden Advice from the Golden Girls, and fill out custom postcards. The Gold Bar also served up robust programming including live podcasts, open mics and educational workshops throughout the 5 week run.
Creative Team: It takes a village, here are just a few of the amazing people who helped pull this together. Advoc8 - production partner / Maria Samodra - brand design & social media design / Morgan Stuart - campaign photography / Deb Spencer - event photography, art direction, content creation / Kiser Barnes - web design / Natasha Sokulski - experiential design / Dale Eadeh - experiential renders
Brief: PSU World Campus needed to showcase the flexibility of their prestigious programs to ambitious students across the nation.
Solution: We created an empathetic campaign which highlighted the multidimensionality of PSU students to show no matter where you’re at, or how you need to hustle to make your dreams happen, PSU has the flexibility to accommodate you.
Agency: Decoded
Brief: Hulu sought to drive awareness for its new series, The Handmaid’s Tale, in an authentic and sensitive way during a time when the post-election climate was highly volatile around women’s rights.
Solution: We tapped iconic designers Paula Scher and Abbott Miller to create a provocative public art installation on the High Line. The vivid 40-foot structure included lighting which represented the Handmaid’s iconic bonnets.
Consumer Experience: As the public took free copies of Margaret Atwood’s novel from the imposing display, the wall revealed the book’s hidden messages of resistance and empowerment.
We also teamed up with The Wing, an exclusive women’s-only social club, for their first-ever brand partnership complete with a pre-premiere screening, panels, and patch-making stations with themed messages from the resistance.
Results: 6k+ books given away, 200MM+ earned media impressions, and a massively successful tune-in of the show.
Agency: Civic Entertainment Group
Brief: For the past few years, YouTube has sent end-of-year gifts to thank top-tier YouTube Creators around the globe. 2020 was a year unlike any other, and we needed to create a gift which reflected this extraordinary moment in time. One in which creators unified to uplift their community, and one another through their art and authenticity.
Solution: For the first time ever, we partnered with four incredible diverse global artists to create one-of-a-kind patterns representing what being part of a global family meant to them. Then we created limited-edition luxe sweatsuits (the uniform of the pandemic) with those patterns. A “Family Fit” exclusively for the top 1200 Creators and celebs across 46 different countries with materials in 20 different languages.
And as an added bonus, gave donations to UNICEF’s mental health advocacy projects, providing teens around the world support and services.
Agency: Advoc8
Brief: SKYY needed to establish itself in the oversaturated vodka category.
Solution: “Make. Every Day.” A 360 campaign to celebrate the spirit behind SKYY’s audacious story and inspire everyone to live like every day is theirs for the making.
Agency: Agency 5 O’Clock
In addition to my day job, for over 20 years I’ve been a nightlife performer across the globe. Creating fantasy looks, installations, and shows for everyone from Cher, to Aerosmith, Heidi Klum to Patricia Fields, brands like NARS and Mac Cosmetics, and publications like Vogue Italia, Paper Magazine, and Baron.
Here’s one example of that life as a performer, casting resource and stylist for Brooke Candy’s Opulence shot by Steven Klein.
Brief: Wellin is a breakthrough new supplement for increased joint mobility & immunity which had dismal sales their first few months on the market. They reached out wanting new copy for their digital/social ads which skewed to a much younger audience than their previous target.
Solution: Copy alone wasn't going to cut it. So I hit up my branding co-hort Maria Samodra and asked her to tag team a “sprint” brand overhaul to help better position them for success.
Our initial creative exploration led to ad testing on FB and IG which helped us see what messages and designs best resonated with a younger audience. From there we created “Active For All” a new positioning which tapped into an emotional state rather than an age group, and a much fiercer tone driven by the new tagline WELL AS HELL. We then overhauled the look and feel with a modern logo which evoked movement, and disrupted the category with it’s palette, photography style, and icons. A whole new set of brand guidelines, all driven by data analytics.
Results: Over 200% higher engagement on social and sales increased 220%.
*New website coming soon
Brief: Haute Chocolate Brooklyn, a woman-owned vegan chocolate startup, needed help creating their brand voice and positioning in a highly saturated market.
Solution: “Virtuous Hedonism” was our rally cry, and we positioned the brand as one of uncompromising radical indulgence. Rooted in that strategy, we brought the website, tagline, tone and voice, manifesto, art direction, activations, press and influencer outreach and social media to life with playful sexuality and earthiness.
Results: HC is now one of the premiere luxury vegan chocolate brands in the country, sold in exclusive high end shops and covered extensively by national press like Bustle, Goop, and NPR.
Brief: Ford needed to introduce the first-ever EcoSport, a small SUV that helps you get more out of your big life, to millennials and empty nesters.
Solution: We tapped into a cultural trend which reflected the spirit of the brand, declaring EcoSport the official vehicle of life hacks. The Ecosport Life Hack Academy platform helped launch this mission through a content series, consumers experience media and influencer partnerships.
Content Series: The campaign featured a 10-part content series with Hearst Media hosted by Tia Mowry on how to get more out of your busy life.
Consumer Experience: Our immersive lifestyle event in NYC focused on the target's key passion points and shared the best way to hack each aspect of their lives. Uniquely designed areas each brought to life key ways our target wanted to maximize their lives via health and fitness, career building, home organization, travel and design. We brought in experts such as The Minimalists, Jessamyn Stanley, Smitten Kitchen, The Points Guy, and Skylar Grey to share their personal life hacks with their fans via panels, demonstrations and performances.
Press: Our Life Hack content series garnered 73+ million video views and 250K+ social engagements. Press and influencer engagement at the live event resulted in 385+ million PR impressions, 19+ million social impressions, and a very happy client.
Agency: Civic Entertainment Group
Brief: Snapchat secured a first-ever exclusive sponsorship of the Twilight Concert Series, a 32-year-old festival held at Santa Monica Pier. They asked us to help reinvent the series and bring the brand to life IRL for a broader audience.
Solution: Partnering with local LA artists FriendsWithYou, we built the first public art installation at the concert series, resulting in a massive visual spectacle. Under FWY’s signature inflatable sculptures, we created thematic Snap-branded experiences and games for the entire community to enjoy. We designed Ghostface Killah rides, a rainbow barf candy store, a human hamster wheel in the shape of a cassette tape and interactive Snap filter stations, just to name a few. Year two Snarkitecture created interactive sculptures, and we added the infamous “100” swing, funhouse mirrors, plinko games and more.
Results: Crowds were double the size (upwards of 60k), and we forged a long-standing relationship between Snap, the pier and the LA community that emphasized public art and music.
Agency: Civic Entertainment Group
Brief: Google wanted to throw a special holiday party in Washington DC to celebrate their 20th Anniversary.
Solution: We wanted to not just throw a killer party, but remind key policy makers how much good Google has brought the world since 1998. So we hit the Rewind button and took it back, way back, creating a multi-sensory journey which immersed attendees in 20 years of Google history, from inception until now. We showcased all of the incredible, emotional and entertaining moments which have made our lives richer.
Consumer Journey: Guests entered via a re-imagined replica of Google’s inception spot, the garage where the founders created the first code. Then they stepped into a projection-mapped tunnel where they engaged with an interactive timeline of historic Google moments before they stepped out into the main event.
In one corner guests found a YouTube RW room, where they could select any year and be immersed in all of the top content displayed all around them. A ginormous Candy Meme Machine in the center of the space encouraged guests to interact and learn about how Google birthed meme trends over time. At the back, a neon ‘90s themed photo booth let everyone relive the first years of Google via throwback props and backdrops. And Google facts played on a large center screen while ‘90s bites and hits were served.
Agency Partner: Advoc8
Production Partner: Pink Sparrow
Brief: Moxy Hotel wanted to open their new hotel by bringing the sexy back to a neighborhood now dominated by finance.
Solution: The Moxy Downtown Coming Out Party, where the hippest crowd in New York got a taste of the grit and glam of NY’s ‘70s and ‘80s party scene.
Influencer Strategy: We created a host committee of cool kid royalty featuring Miles Richie, Ian Mellencamp, Zuri Marley, Jae Joseph, and Odalys. We partnered with them and nine other influencers to create unique, high-energy invite content for social, highlighting the cultural resonance of Moxy Downtown.
Consumer Experience: On opening night 300+ guests arrived to a vintage VHS-style video installation by Sophie Barrott on the Moxy Lightbox. Once inside, guests were greeted by a door crew, outfitted in iconic ‘70’s rock ’n’ roll attire, and given custom retro-inspired Moxy lapel pins as credentials and a take-home.
Inside, attendees got glam at our pop-up salon where OUAI hair stylists and talented makeup artists gave guests a retro rock ’n’ roll makeover. They also were free to try on fab looks of exclusive throwback racks by The Vintage Twin.
Inspired by Maripol’s effortlessly stylish one-take photos of famous 80s personalities, we partnered with Fujifilm for an Instax photo moment with a backdrop of stacked speakers, lights and album covers. Party goers could snap a polaroid to take home, or add to the Moxy Yearbook.
A live rock band played while guests lived out their karaoke dreams. Rotating DJs, Alix Brown, Ian Mellencamp, Odalys and Zuri Marley kept the dance floor packed. When guests weren’t singing or dancing, they could kick back and play retro arcade games in the Recreation area.
Press & Social: Event press coverage included in Entertainment Tonight, Page Six, Office Magazine and more.
+16.4M Media Impressions
+142% WoW @MoxyHotels Impressions
+8% Increase WoW #atthemoxy Mentions
27.8K @MoxyHotels Instagram Story Views
404.5K Influencer Impressions
Agency Partner: BMF Media
Brief: Ford needed to reveal their mini SUV EcoSport to the U.S. by establishing its unique name, personality, and size.
Solution: “Go Small Live Big” celebrated the utility of the EcoSport with the cultural movement of going small.
Consumer Experience: We kicked off a three-day consumer event in the heart of Hollywood with a first-ever vehicle reveal on Snapchat by the King of Snap, DJ Khaled. We continued the fun each day with performances and experiences which highlighted how big small can be.
Engagements included: a small stage with big musical acts, mini zoo bringing big joy, tiny houses with big surprises, small workouts with big results, small bites with big flavor, a GIF photo booth, and a tiny art nail salon.
Digital/Social Strategy: We also engaged dozens of targeted influencers, celebrities and partners to create earned & paid media amplification through unique influencer content, Snapchat GeoFilters, social posts, and press interviews.
Results: 5k attendees, 456+ million earned media impressions, 745k+ social media impressions, 64+ million video views, and 61+ million Snapchat story views. Aka a MAJOR KEY.
Agency: Civic Entertainment Group
Brief: Fox wanted to go big in their return to San Diego Comic-Con to highlight their all-new Sunday night block, “Animation Domination.”
Solution: “Fox Fan Fair,” a 24,000-square-foot carnival-themed Fox superfan playground, featuring popular carnival games, food and rides, all with a Fox Anidom twist.
Consumer Experience: Fans lined up in droves to ride our massive 70 ft. tall branded ferris wheel – the must-see attraction of Comicon with spectacular views overlooking the convention center and San Diego skyline.
Other delightful touch points included water gun games, Sunday Slam basketball shootout, bucketball, oversize Jenga, and shareable AR experiences including exclusive Snapchat filters. Fans could also snag limited-edition items like buttons and posters, and cool down with free ice cream.
Press highlights: Adweek top 10 Comicon activations, Bizbash, Deadline, Event Marketer
Agency Partner: Creative Riff
Brief: Playboy asked us to create an event which, for the first time, showcased their freshly reimagined brand to digital media buyers.
Solution: We threw the old Playboy out the window and created a modern, young and highly shareable event which mirrored the new aesthetic of the brand. From the content presentation, music and cocktails, to the selfie-ready Infinity room, reversible stair messaging, and lenticular showcasing the "old" Playboy juxtaposed with the new, guests were immersed in the modern Playboy brand.
Results: A packed house, tons of press, and the client said it was their best event ever.
Agency: Civic Entertainment Group
Brief: Microsoft was struggling to recruit the top 2% of students, losing them to hipper startups Google and Apple.
Solution: We came up with a simple, humanizing line, “Hey, Genius. We want you.” This personal tone, combined with non-conventional tactics, created a disruptive and engaging campaign which got students to think a little differently about working there.
The Execution: We started with over 70 personalized websites, print ads, sandwich boards and songs to get the student’s attention. Then, we created a Genius website filled with over 30 viral videos which brought our playful, imaginative campaign to life. We also made Facebook apps, a jobcuzzi that traveled campus to campus offering the "world's most relaxing job interview," contests to win a “Date with a Robot,” rickshaw rides, mind massages, and even laundry detergent. ‘Cause being so genius can make you work up a sweat.
Results: The Hey Genius campaign was so successful it ran for three years on over 45 campuses, was featured in Business Week, AdAge and Inc. Magazine, and most importantly, recruitment shot up over 25%.
Agency: Wexley School for Girls
Brief: Ford needed to launch the new Escape to press and millennials, a generation who prefers participation over passivity.
Solution: We partnered with Escape the Room to create the first-ever drive-through ETR experience, “Escape NY,” resulting in the most unique test drive ever. Attendees used the vehicle’s technology to unlock each NYC-centric puzzle in order to move on, resulting in consumers not just having fun, but learning how the new Escape would help their unique New York Lives be more Unstoppable.
Consumer Experience: Each room unfolded a chapter in the story of a New Yorker’s life: from waking up, to getting their boss coffee, working at a dull office job, attending an art opening in Bushwick, and finally, arriving at a film festival where they watched their very own film captured throughout the test drive.
Results: An instantly sold out three-day experience with over 122 MM+ impressions, and a press frenzy with 35+ outlets including more than 200 members of the media and their guests from the likes of Mashable, E! News, People.com, Fortune, Nylon, CNN, and AdWeek.
Agency: Civic Entertainment Group
Awards: Gold Stevie, Brand Experience of the Year. BizBash award for Best Event Decor.
Brief: Hendrick’s wanted to create an immersive world for their signature gin to attract a crowd that gravitates towards the odd and exquisite.
Solution: “Voyages into The Unusual,” a fun-house activation of immersive events and installations with secret rooms, hidden experiences, and curious characters at every turn.
Consumer Experience: Highly unusual venues in select cities were transformed into Shoppes of Curiosities, whilst live performers further entertained the crowds and delectable tipples flowed freely. Whimsical Botanical Gardens came alive before consumer’s very eyes, while educational (and a tad frightful) Apothecary Labs provided insights about the gin’s properties. And, at our Explorer's Lounge, the brave could order drinks through hidden trap doors and secret nooks.
Results: This three-year program was wildly successful, and in 2012 alone sampled 4,263 consumers in 5 cities resulting in 8,690 data captures and 30,741,480 media impressions.
Agency: Momentum
Awards: One Show Silver
Brief: Windows Live Maps had an awesome feature which allowed you to create collections of your favorite restaurants and shops to share with friends. Unfortunately, nobody knew about it.
Solution: The Pushpin Project took the pushpins right out of the map and brought them to the streets of Seattle. We created our own collections and placed 30 foot tall push pins (the Maps icon) on our favorite local indie businesses. We called more attention to the businesses with wild postings, handouts and signage on each pinned location. Everything mapped back to thepushpinproject.com, which utilized the Maps functionality.
Results: Not only did we get thousands of hits to the site within the first week, but the local businesses saw their revenue drastically increase.
Agency: Wexley School for Girls
Brief: Build brand awareness and drive trial of Tullamore D.E.W.
Solution: "Glasses Up," a rally cry to incite consumers to bring out their “Irish True” via toasts. The mobile app helped craft the perfect toast for every occasion. Clever, poignant, and often hilarious, the app provides the appropriate (or inappropriate) words for many a drinking occasion. Users choose the situation, company and tone — the app handles the rest.
Agency Partner: Momentum
Over my career I’ve concepted, written, art directed, styled and even performed in dozens of film and content pieces for TV, social and live experience. Here are a few of my personal faves in the “redonkulous” category.
The Glory of Atlas / Atlas Media: Concept, copywriting, casting, co-art direction (Creativity spot of the week)
The Cosmonaughty / Microsoft Windows Vista: Concept, copywriting (1.5 million views no paid clicks)
Loco for Local / Microsoft: Concept, copywriting, and casting (real people no actors could be this amazing let’s face it)
Fave 5 sing-along / T-Mobile: Songwriting for this awesome arena jam we wrote and produced fully in 3 days.
As the Sea Churns / People for Puget Sound: Concept, copywriting (ATL campaign)
Work-Life Balance / Microsoft: Concept, songwriting
Andrew In Drag / Magnetic Fields: Creative development, casting for Valins & Co.
I Like It Loud / Carmen Electra: Performance, styling
Awards: American Business Awards (Stevie's) • Gold / Brand Experience of the Year – B2B Gold / Best Brand Experience Event.
Brief: Facebook IQ allows marketers and advertisers to target their audience more effectively and efficiently. Our task was to create a narrative and an execution to make a more engaging and impactful IQ Live event than ever before.
Solution: “Finding the Extraordinary in the Ordinary,” a strategic big idea to highlight the amazing stories data can tell and connect deeper with over 600 guests.
Consumer Experience: The Instagram Café showcased business promotion and a latte artist to “draw” people’s faces on their lattes. The Home focused on entertainment, moving, and new parents, with live actors simulating their everyday lives. The News Feed revealed how the exchange of Facebook information works on a day-to-day basis. The Mart focused on consumerism, and The Year of Extraordinary went through an entire year of events that marketers didn’t know about, and should be targeting to. The IQ park provided a meeting place where speakers would talk more about insights.
And to close out the event, we invited Aziz Ansari to share his comedic lens on finding extraordinary in the ordinary of life.
Agency Partner: Momentum
