Brief: Google wanted to throw a special holiday party in Washington DC to celebrate their 20th Anniversary.

Solution: We wanted to not just throw a killer party, but remind key policy makers how much good Google has brought the world since 1998. So we hit the Rewind button and took it back, way back, creating a multi-sensory journey which immersed attendees in 20 years of Google history, from inception until now. We showcased all of the incredible, emotional and entertaining moments which have made our lives richer.

Consumer Journey: Guests entered via a re-imagined replica of Google’s inception spot, the garage where the founders created the first code. Then they stepped into a projection-mapped tunnel where they engaged with an interactive timeline of historic Google moments before they stepped out into the main event.

In one corner guests found a YouTube RW room, where they could select any year and be immersed in all of the top content displayed all around them. A ginormous Candy Meme Machine in the center of the space encouraged guests to interact and learn about how Google birthed meme trends over time. At the back, a neon ‘90s themed photo booth let everyone relive the first years of Google via throwback props and backdrops. And Google facts played on a large center screen while ‘90s bites and hits were served.

Agency Partner: Advoc8

Production Partner: Pink Sparrow