Brief: Haute Chocolate Brooklyn, a woman-owned vegan chocolate startup, needed help creating their brand voice and positioning in a highly saturated market.

Solution: “Virtuous Hedonism” was our rally cry, and we positioned the brand as one of uncompromising radical indulgence. Rooted in that strategy, we brought the website, tagline, tone and voice, manifesto, art direction, activations, press and influencer outreach and social media to life with playful sexuality and earthiness.

Results: HC is now one of the premiere luxury vegan chocolate brands in the country, sold in exclusive high end shops and covered extensively by national press like Bustle, Goop, and NPR.