Brief: Metro, T-Mobile’s prepaid wireless brand, had their first major influencer partnership with Puerto Rican reggaeton artist Lunay, a young, talented singer and rapper. Metro invited us to pitch an authentic way to use him to create content relevant for his brand and their platform “Rule Your Day.”

Solution: Hard work and determination is part of the LatinX story. We wanted to spotlight his hard working hustler’s mentality and celebrate the “Come Up” by telling Lunay’s story through the lens of LatinX director Javiera Eyzaguirre.

Results: We won the pitch, and for the first time in the brand’s history created not just offer content, but pure brand play content as well. Best of all, the campaign garnered amazing results outperforming the regular lifestyle creative by 91%.