Brief: Discover wanted a quick-turn, disruptive stunt to raise awareness of their 5% cash back on gas promotion during a time when prices were at an all-time high.

Solution: Social was blowing up with crazy lengths people were going to save, which inspired our RodeOOH, advertising the offering on real live horses around gas stations in LA.

Results: Mad sharing on social and industry press like AdWeek.

Agency: TBWA/Chiat/Day