Brief: Period Poverty isn't a "political issue," it's a public health issue with a real cost. In the US alone 16.9 million menstruators suffer from period poverty, forced to choose between period products and essential items like food. In fact, today 22 states still tax menstrual products as “luxury” items.

Solution: These states owe menstruators for their archaic laws. So we partnered with Period.org to demand #PeriodPayback, a campaign which literally requested money directly from the governors of states which still tax tampons like a luxury.

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Agency: TBWA/Chiat/Day