Brief: Playboy asked us to create an event which, for the first time, showcased their freshly reimagined brand to digital media buyers.

Solution: We threw the old Playboy out the window and created a modern, young and highly shareable event which mirrored the new aesthetic of the brand. From the content presentation, music and cocktails, to the selfie-ready Infinity room, reversible stair messaging, and lenticular showcasing the "old" Playboy juxtaposed with the new, guests were immersed in the modern Playboy brand.

Results: A packed house, tons of press, and the client said it was their best event ever.

Agency: Civic Entertainment Group