Awards: Shorty Awards Winner, two categories.

Brief: We came to T-Mobile with a proactive idea. Holiday cel­e­bra­tions were on pause in 2020, but we wanted to ensure the magical tradition of visiting Santa still carried on.

Solution: Santa Calling. A new way to connect families across the country directly to the North Pole through live virtual visits from the comfort of home thanks to T‑Mobile’s 5G network.

Results: San​ta​Call​ing​.com had over 2,000 bookings in the first few hours, which meant 4,000 smiles from kids and dozens of out-of-work Santas spreading cheer again. And we even made families’ holidays brighter with gift cards for the little one’s wish lists.

Agency: Decoded Advertising