Brief: For the past few years, YouTube has sent end-of-year gifts to thank top-tier YouTube Creators around the globe. 2020 was a year unlike any other, and we needed to create a gift which reflected this extraordinary moment in time. One in which creators unified to uplift their community, and one another through their art and authenticity.

Solution: For the first time ever, we partnered with four incredible diverse global artists to create one-of-a-kind patterns representing what being part of a global family meant to them. Then we created limited-edition luxe sweatsuits (the uniform of the pandemic) with those patterns. A “Family Fit” exclusively for the top 1200 Creators and celebs across 46 different countries with materials in 20 different languages.

And as an added bonus, gave donations to UNICEF’s mental health advocacy projects, providing teens around the world support and services.

Agency: Advoc8